Wärtsilä Brand Refresh

Wärtsilä is a global leader in innovative technologies and lifecycle solutions for the marine and energy markets. The Wärtsilä brand is a valuable asset in supporting Wärtsilä’s journey to shape the decarbonization of the marine and energy industries. Read more here.

With renewing their strategy, Wärtsilä wanted to refresh the brand appearance and launch it by 2023. The brief for this project was to refresh the existing brand as an answer to their new strategy. This project was done 100% internally and my role in the project was working as one of the key designers. The project included a benchmark & research phase, the involvement of – and presentations for key stakeholders throughout the company. Conceptualization and development of a new brand appearance and guidelines.