Planti

Planti is a plant based brand who uses oats and soy as the main ingredients in their products. I wanted to expand their range of products and create a digital production for their new-comings.

The new products consists of a nutritious, easy on the go snack for vegans as an addition to their current products. I also wanted to use something else than soy and oats as a base. Since hemp is a very good source of vitamins, minerals, fats and protein, this is an optimal choice. In addition to that, each flavour has an extra boost from different superfoods, one per flavour which the different patterns and colouring reflect.

The design of the products were created to stand out on the shelf and communicate that these products were something special. The packing should give the feeling of energy and uniqueness. It should be playful yet premium.